The Xifu International Gold Wedding Jewellery Design Competition endeavours to run a thorough and rigorous judging process in two stages – preliminary and final – to ensure fairness and credibility and to enhance the prestige for those selected as finalists and winners of the Competition.

The independent judging panel comprises world-renowned designers and esteemed leaders from the jewellery and art industry. They are chosen for their extensive knowledge and expertise in the field of design, as well as their high awareness of trends.

Norman Cherry

Chairman of the Judging Panel
Norman Cherry worked for many years in the British Higher Education sector, latterly as Pro Vice Chancellor for Arts at the University of Lincoln. From 1996 to 2008, he was Head of the internationally significant Birmingham School of Jewellery. Since 2014, he has run a consultancy as a creator, educator and curator. Recent projects have included working on behalf of international clients to connect Chinese and other universities, advising jewellery manufacturers on the development of young designers, curating international exhibitions of contemporary jewellery, most notably Transplantation: a Sense of Place and Culture and The Other Mountain: New Jewellery from China, and representation in several exhibitions. His book, Jewellery Design and Development: from Concept to Object, was published by Bloomsbury in 2013. Current activities include the preparation of exhibitions in Australia, the USA, the UK and elsewhere. A new book on creativity is in the early stages of preparation.

Paola De Luca
Paola De Luca is a renowned Italian luxury trends forecaster with particular expertise on global jewellery design trends. She is the Founder of The Futurist, a creative intelligence firm specialising in strategic projects in the luxury and jewellery sectors. Paola runs design projects and educational programmes for buyers and government organisations, and conducts seminars on global jewellery design trends at international trade fairs. She also collaborates on design projects with industry luminaries such as Rio Tinto Diamonds, and in 2012, co-founded TRENDVISION Jewellery & Forecasting in partnership with Italy’s VicenzaOro Fair. Paola’s much-sought-after trend books are considered among the leading resources on jewellery design.

Ben Mori
Ben Mori is an artist and designer from Japan. He graduated from Keio Jr. High and the prestigious Rhode Island School of Design, majoring in Graphic Design. His artworks are greatly influenced by his childhood and his parents. Ben founded two fashion brands, “Ben Mori” and “White Raven,” and worked as an artist doing shows all over Japan. He studied different fields of art such as 2D and 3D drawing, liberal arts and graphic design, believing that good artists just keep making art. His exhibition, ‘Kingdom’, was held in several countries.

Professor XuXiang Tang
Professor XuXiang Tang is a professor, doctoral advisor and the director of the Jewelry Studio of the Academy of Arts and Design at Tsinghua University. He is also the Judge of Arts and Crafts Masters, Deputy Secretary-General of the Chinese Traditional Arts and Crafts Association and Deputy Director of China's Jewelry Design Committee. A self-proclaimed ‘coppersmith,’ he subscribes to the teaching philosophy of learning from tradition and adapting to contemporary times. Professor Tang is an expert on traditional Chinese metalcraft as well as modern art and design. His courses at Tsinghua University include modern metal jewellery design. A number of his works have been exhibited at home and overseas, with several of them garnering reputable awards. In 2005, he won the silver medal at the 10th National Fine Arts Exhibition for his entry, ‘Coffee Ware,’ which successfully melded the principles of arts and crafts.

Stephen Webster
Stephen Webster is a celebrated English jewellery designer known for his largely pioneering designs that infuse Rock n Roll influences into fine jewellery. In 1989, Stephen established his trailblazing eponymous brand that shook up the jewellery establishment with its fresh, bold and modern take on design. The brand soon amassed a celebrity following that included the likes of pop icon Madonna. Stephen curates Rock Vault, an initiative of the British Fashion Council to mentor, support, showcase and promote Britain’s most innovative, fine jewellery talents.
Judging Criteria

Entries for the Xifu International Gold Wedding Jewellery Design Competition will be evaluated anonymously, impartially and ethically against the following criteria:


Adherence to Theme
Originality and Creativity
Understanding of Craftsmanship and Manufacturing Processes
“Xifu” Grand Prize x 1:
  • Gold medal, gold certificate & 1kg of 999.9 pure gold bar
1st Prize x 2:
  • Gold medal, gold certificate & 500g of 999.9 pure gold bar
2nd Prize x 4:
  • Gold medal, gold certificate & 200g of 999.9 pure gold bar
3rd Prize x 6:
  • Gold medal, gold certificate & 100g of 999.9 pure gold bar
Finalist Prize x 17:
  • Gold medal & gold certificate
Winners may also be rewarded with an opportunity to establish a business cooperation contract with the “Xifu” brand, which will lead to worldwide media coverage and promotion with “Xifu” official retailers, roadshows, exhibition tours, and many more invaluable business opportunities.

*Contract terms and conditions will be made upon consent of both parties to the contract.